The “Ultra‑Fresh Egg Farm” Code for Shared Prosperity: From Smart Poultry Houses to Boosting Incomes in Surrounding Villages

In Jiyang, Jinan, an intelligent layer farm named the “Ultra‑Fresh Egg Farm” is using its “Ji Eggs”—each bearing dual certifications for being selenium-enriched and safe to eat raw—to connect consumers’ dining tables with the hope of shared prosperity in surrounding villages. In this episode of On-Site Decoding, we step into the Chaoxian Egg Farm under Jinan Yifeng Agriculture to see how this smart layer farm is redefining the value of a good egg with its “Ultra-Fresh” standards.

In Dongjia Village, Jiyang District, Jinan, nine standardised intelligent poultry houses stand in orderly rows, housing 300,000 laying hens. At full production, the stock can reach 600,000 birds, with an annual fresh egg output exceeding 10,000 tonnes and an annual output value surpassing 100 million yuan. This is the Ultra‑Fresh Egg Farm of Jinan Yifeng Agricultural Technology, and the birthplace of the “Changtian Lexiang Ji Dan” brand. Built on the core of “ultra‑fresh” and the foundation of intelligent technology, the farm has forged a development path of “technology‑empowered farming, brand‑driven industry, and profit‑linked rural revitalisation”.

01/Decoding the Confidence Behind “Ultra-Fresh”
Bringing Certainty to Farming Through Intelligent Equipment

To deserve the title “ultra‑fresh”, eggs must first come from a stable, comfortable and highly controlled rearing environment. Yifeng Agriculture has fully introduced intelligent equipment from Qingdao Big Herdsman, standardising and digitising the entire production process.

Big Herdsman’s intelligent climate control system collects real‑time temperature and humidity data inside the houses, automatically adjusting ventilation and heating systems to maintain consistently optimal conditions year‑round. The Hopper Trolley Feeding System automates feed distribution to ensure balanced nutrition for the flock.The central egg collection system smoothly transports the eggs to the storage room without touching the ground or sustaining any damage. The farm‑wide IoT system covers the entire site, collecting and feeding back farming data in real time, making management more efficient.

Decoding:
The core logic of this system is to use equipment reliability to guarantee egg quality. The highly efficient and stable coordination of every production link serves as the foundational safeguard for these “ultra-fresh eggs.”

02/Decoding the “Ultra‑Fresh” Standard

  Defining How to Define What Makes a Good Egg an “Ultra-Fresh Egg”

To uphold the “ultra‑fresh” standard, Yifeng Agriculture focuses on every link: from breed selection and rearing environment to feed formulation and water quality, ensuring that each egg carries the genes of high quality from the very start. In addition, the company adheres to the goal of delivering fresh eggs to consumers’ tables within 24 hours. Every step, from the hen house to sorting and distribution, races against time to guarantee that every egg received by consumers is at its peak freshness.
At the product level, the well‑known brand “Changtian Lexiang Ji Dan” created by Yifeng Agriculture has obtained both selenium‑enriched and sashimi‑grade certifications. It has been selected as one of the “Top 10 New Brands of Jinan Quality Agricultural Products”, received authorisation for the “Quanshui Renjia” regional public brand, and directly supplies well‑known catering and government/enterprise clients, building a solid brand advantage with “ultra‑fresh standards”.

03/Decoding the “Shared Prosperity” Model

Village-Enterprise Co-Building Drives Income Growth for Local Farmers

Yifeng Agriculture is not merely an egg production facility; it is a vital link connecting rural communities with modern industry. The project promotes agriculture through industrial development and supports rural revitalisation in practice. It adheres to green circular development, building a closed‑loop ecological system for farming that enables resource utilisation of manure and synergistic efficiency of planting and breeding.  At the same time, deepening its commitment to rural revitalization, Yifeng has innovated a village-enterprise co-building model that creates local jobs and boosts villagers’ annual incomes.
The farm has been honoured with multiple awards, including National-Level Quality Farmer Field School (2nd Batch), Provincial-Level Leading Enterprise for Poverty Alleviation, Key Leading Enterprise for Agricultural Industrialization in Jinan, the first pilot project for Jinan’s “10,000 Enterprises Revitalizing 10,000 Villages” initiative, and a Jinan Rural    Revitalization Expert Service Base and other honors. All of these provide strong support for the high-quality development of regional modern agriculture and rural revitalization.

Big Herdsman Decoding Moment

The practice at Jinan Yifeng Agriculture’s Chaoxian Egg Farm illustrates a clear path for industrial upgrading: use intelligent equipment to guarantee “ultra‑fresh” quality, leverage brand operations to realise that quality value, and adopt profit‑linking mechanisms to ensure rural communities share in the industry’s dividendss. What Big Herdsman